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 THE IMPACT OF AN EXECUTIVE RESUME ON SALARY


It would seem that few senior-level job hunters really appreciate just how much impact their executive resumes have on future earnings.  Because if they do understand this relationship, it then becomes extremely difficult to explain why so many of these executives continue to send out low-impact executive resumes that do little or nothing to differentiate their abilities from the legions of other potential candidates seeking the same positions.  Companies want to hire winners, and winners know the importance of painting the type of picture employers want to see.


It is a simple fact that approximately 70% of job-hunting success is based on packaging and marketing skills, and only 30% is actually tied to the real depth of the candidate’s qualifications and experiences.  In plain language, employers tend to call and hire the candidates who seem most qualified, rather than those who really are most qualified.  It is also a fact that before potential employers ever place that first telephone call, they have already given some thought as to the job hunter’s probable salary expectations.


Obviously, factors such as the level of your position and the size of the company for which you work automatically conveys important information about your potential salary demands.  For example, the Senior Vice President of Global Manufacturing for a $20 billion international corporation will almost certainly command a significantly higher salary than a Vice President of Manufacturing for a $50 million domestic corporation.  In fact, the actual difference in base salary for these two positions could easily be $500,000 (or more) per year.


But when comparing executive resumes for individuals with similar backgrounds, the impact of an executive resume can easily make a $20,000 to $100,000 difference in the perception an employer develops relative to your salary expectations.  In other words, the better your executive resume, the more likelihood that employers will assume you have higher salary expectations before they even pick up the telephone to call you for an interview.  This means you cannot afford to just tell it to the reader; rather you must sell it to the reader since there is a lot of money involved.